Top SEO Trends to Watch in 2024

Ranking for AI Searches As artificial intelligence continues to evolve, its impact on search engine algorithms and user behavior becomes increasingly significant. AI-driven searches are transforming how users interact with search engines, demanding more sophisticated SEO strategies to ensure high rankings. To thrive in this new landscape, businesses need to understand and optimize for AI-based […]

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Websites and the benefits of A/B Testing

AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used­ to describe the testing of different elements on a website. It involves changing different website elements, where the impact of the different changes can be measured towards reaching a certain goal. AB testing is too often […]

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