Ranking for AI Searches As artificial intelligence continues to evolve, its impact on search engine algorithms and user behavior becomes increasingly significant. AI-driven searches are transforming how users interact with search engines, demanding more sophisticated SEO strategies to ensure high rankings. To thrive in this new landscape, businesses need to understand and optimize for AI-based […]

Word of mouth has always been powerful thanks to the trust consumers place in their coworkers, friends, and family. However, in the digital era, word of mouth has been extended to include online interactions and engagement via social media and social review sites. These are “places” consumers go to learn about brands, products, and how […]

AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used­ to describe the testing of different elements on a website. It involves changing different website elements, where the impact of the different changes can be measured towards reaching a certain goal. AB testing is too often […]

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps, the accelerated development of all kinds of sensors and […]