Why Word of Mouth Isn’t Enough (and how to use it)

Word of mouth has always been powerful thanks to the trust consumers place in their coworkers, friends, and family. However, in the digital era, word of mouth has been extended to include online interactions and engagement via social media and social review sites. These are “places” consumers go to learn about brands, products, and how […]

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Websites and the benefits of A/B Testing

AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used­ to describe the testing of different elements on a website. It involves changing different website elements, where the impact of the different changes can be measured towards reaching a certain goal. AB testing is too often […]

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AI Chatbots for your business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps, the accelerated development of all kinds of sensors and […]

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